Amazon announces Prime Day Concert featuring Taylor Swift

Amazon announces Prime Day Concert featuring Taylor Swift

Before Amazon kicks off its two-day summer sales event, members of its premium subscription service can livestream the first Prime Day Concert on July 10.

It’ll be a concert with starpower, too.

The concert featuring Taylor Swift will start at 9 p.m. EST on Prime Video, the e-commerce giant announced Thursday. Prime members can view the show on-demand for a limited time after the concert. 

Beginning Thursday, Amazon will also offer four months of Amazon Music Unlimited for 99 cents to Prime Members who have not already signed up for the ad-free service. A subscription usually costs members $7.99/month. 

Dua Lipa, SZA and Becky G. will also star in the concert, to be hosted by actress Jane Lynch on Wednesday, July 10. 

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“We can’t wait to celebrate Prime Day with an extraordinary night of unforgettable performances, for members around the globe,” said Steve Boom, VP of Amazon Music. “Prime Day brings members the best of both entertainment and shopping. To celebrate, we’ve curated a lineup across multiple genres with performances from artists our customers love. We’re looking forward to celebrating Prime Day with this can’t-miss, one-of-a-kind event.”

Amazon Prime Day is scheduled for July 15 and 16, marking the first time the sale will span 48 hours. Members of Amazon’s premium subscription service will have access to deals on more than 1 million items. 

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”It’s the single largest day that we have of acquiring new members,” Cem Sibay, vice president of Prime, told USA TODAY this week. “But what’s more important is the engagement by existing members. … It’s considered a core benefit of Prime.”

The company is already offering deals, including a Schwinn special edition electric bike and pairs of Levi jeans customized by New York Giants football player Sterling Shepard and his wife, model Chanel Iman Shepard. 

Physical stores from Whole Foods and Amazon Books are also expected to offer bargains. 

Contributing: Charisse Jones, USA TODAY 

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