Amazon is reportedly shutting its meal delivery service in the U.S. later this month, facing fierce competition from its rivals Grubhub, Uber Eats, and DoorDash.
The Seattle-based technology company will terminate its service of Amazon Restaurants on June 24, according to several media reports. The division’s small number of employees has found new roles in the company or will receive the company’s assistance to find other jobs. USA TODAY has reached out to Amazon for comment.
The service was launched in 2015, first open to some ZIP codes in Seattle and later expanded to over 20 cities in the U.S., including Washington, D.C., Los Angeles and Dallas, according to the company’s website.
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The food delivery service is available exclusively to Amazon Prime members, who can order food through the company’s Prime Now delivery service. It also delivers items from Whole Foods, which the company also owns.
Amazon started its restaurant delivery operation in the U.K. in 2016 and closed it last year in November. The company, however, didn’t completely step away from the food delivery business. Deliveroo said in May that Amazon has led a $575-million round of investment in the company.