Last month, Ben & Jerry’s encouraged its consumers to use marijuana, which is still illegal in 17 states. Now the ice cream maker says it “can’t wait” to create CBD-infused ice cream, once it’s legal.
On Thursday, the Vermont-based frozen dessert firm said on its website that it’s “committed to bringing CBD-infused ice cream to your freezer as soon as it’s legalized at the federal level.”
CBD, a non-intoxicating form of cannabis that may have some health benefits, has been added to teas, gummies and beauty products in recent months. However, the U.S. Food and Drug Administration (FDA) prohibits adding CBD to food and beverages.
The health agency has a public hearing planned for Friday where it will address the legalization of CBD-infused edibles, which Ben & Jerry’s publicly advocates.
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“You probably already know that we’re fans of all things groovy,” the company said in a press release announcing its plans to create the CBD-infused ice cream. “So it’s no surprise that we can’t wait to get into the latest food trend: cannabidiol, or CBD.”
The dessert giant is encouraging its consumers to file a comment to the FDA expressing their views on CBD by July 2 as the agency weighs the future of the naturally occurring compound.
This isn’t the first time Ben & Jerry’s has voiced its support for CBD. On 4/20, the day of the year that unofficially celebrates cannabis culture, Ben & Jerry’s gave away free ice cream to people who bought pot from Caliva, a San Jose-based cannabis dispensary.
The free dessert offering was all in the name of criminal justice, the company said in a statement. Its aim was to raise awareness about inequalities between the people who use pot and those who get incarcerated for doing so.
Part of the proceeds from Caltiva went to the non-profit Code for America’s Clear My Record Program, an opt-in service for people seeking to clear pot possession related convictions.
Follow Dalvin Brown on Twitter: @Dalvin_Brown.