Burger King is hoping to pull fans of the Netflix series “Stranger Things” into the Upside Down.
The fast-food chain announced it will sell an Upside Down Whopper at select locations in the U.S.
The sandwich features the same ingredients as the standard Whopper, only it’s served upside down inside a custom “Stranger Things” themed box.
The limited-edition packaging will be available at 11 Burger King restaurants (in honor of series character Eleven) in Miami, Houston, Boston, Atlanta, Philadelphia, Dallas, Chicago,San Francisco, Los Angeles, and New York, starting on June 21.
The restaurants will also offer limited edition T-shirts, crowns, ketchup packets and pins inspired by the TV series, which kicks off its third season on July 4.
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The chain is partnering with Coke on a contest involving the Burger King app where winners can earn special prizes from food to a Stranger Things VIP Experience.
Burger King isn’t the only food chain teaming up with Netflix to promote “Stranger Things 3.” Baskin Robbins is serving specially-themed menu items including an Upside Down Sundae and an ice cream flavor called Eleven’s Heaven, a waffle cone-flavored ice cream with chocolate-coated sugar cone pieces and a chocolate icing flavored ribbon.
Meanwhile, Coca-Cola announced last month it was bringing back New Coke after 34 years as part of a tie-in with “Stranger Things.”
Follow Brett Molina on Twitter: @brettmolina23.