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Everything that matters this morning – Marketing Week

Everything that matters this morning – Marketing Week


Everything that matters this morning – Marketing Week


Tesco, Sainsbury’s, Waitrose and Nestlé will pledge to help halve food waste by 2030

Nestlé, Tesco, Sainsbury’s and Waitrose will pledge to help halve food waste by 2030, ministers have announced today (Monday 13 May).

Retailers, hospitality and food companies are expected to agree a number of initiatives, including  big discounts on food sold after its “best before” dates and smaller size portions at reduced prices, as part of the major drive to tackle food surplus.

Around 300 individuals and businesses have been invited to the Step Up To The Plate symposium in central London, and are expected to adopt the package of commitments.

Businesses are expected to set their own targets to help contribute to the UN Sustainable Development Goal of halving per capita global food waste by 2030.

The government also wants attendees to adopt the Food Waste Reduction Roadmap to help companies measure and report on efforts to cut back waste.

But while Tesco CEO Dave Lewis welcomed the vow, he said a commitment from all UK food companies to publish their food waste data within the next 12 months should also be part of the deal.

“We welcome the UK Government’s focus in this area and see an opportunity to press even further to continue to lead the world in our efforts to tackle food waste”, he said.

Tesco says it will publish its latest food waste data in its annual report on Tuesday.

Britain currently wastes 10.2m tonnes of food every year, with 1.8m coming from food manufacture, one million from the hospitality sector, 260,000 from retail and the rest from households, according to the Department for Environment, Food and Rural Affairs.

READ MORE: Smaller portions and discounts on out-of-date food to be offered in food waste revolution

Sainsbury’s launches community-inspired campaign to celebrate 150th birthday

Sainsbury’s has launched its 150th campaign with a TV advert celebrating its heritage and community values.

The ad, created by Wieden+Kennedy London, follows the creation of a cake as a narrator tells the grocers history from its inception to today. Each tier represents community contributions from Sainsbury’s employees , from the opening of the very first store on Drury Lane in 1869 to more recent initiatives like the retailer’s 20-year partnership with Comic Relief which has raised over £130 million.

Laura Boothby, head of broadcast marketing at Sainsbury’s, said: “Community has been at the heart of our business since 1869 and we are delighted to bring to life the achievements and dedication of our colleagues in our 150th campaign. Sainsbury’s has always had a focus on contributing to the communities we serve and we’re proud that this is a legacy that still stands today.”

The ads includes key milestones and events from the supermarket’s history including promising to keep jobs for World War I soldiers and fundraising for Christmas parties for disabled children sin the 1960s.

The ad kicks off Sainsbury’s 150 Days of Community initiative, which sees its 180,000 employees volunteer in their community.

One in 10 high street shops empty

One in ten high street shops are empty according to new figures as high street footfall declines again.

The latest BRC-Springboard Footfall and Vacancies Monitor showed town centre vacancies climbed to 10.2% – an increase from 9.9% on the previous quarter to the highest level since April 2015.

Collapsed retailers such as Toys R Us, Poundworld and Maplin were responsible for hundreds of shop closures last year with more retailers struggling with high rents and online shopping.

Despite the alarming figures, footfall decline is slowing at 0.5% compared to the same point last year when it declined by 3.3%.

High street footfall fell by 1%, while shopping centre footfall fell by 2.1% and bucking the wider trend, footfall on retail parks increased by 2.2% in April.

However, retail experts said it was disappointing that the Easter boost had not led to a rise in footfall for the month.

READ MORE: UK high streets ‘in downward spiral’ with one in 10 shops empty

British Gas warns of ‘challenging’ conditions

British Gas owner, Centrica, has warned that trading conditions have been “challenging” due to the cap placed on tariffs, warmer weather that usual and the falling price of UK natural gas.

The company says those factors are expected to impact its financial performance in the first-half of the year and will affect the full-year performance although it won’t have the full picture until interim results are released on 30 July.

It cited the government’s new energy price cap as a major reason for a dent in its figures, including a one-off £70m impact in the first quarter. However, the company said a cost programme would still help it reach adjusted operating cash flow targets of £1.8bn to £2bn in the full year of 2019.

READ MORE: Energy price cap hits British Gas owner Centrica in ‘challenging’ start to the year

Dairylea dares consumers to “reconnect to their inner child”

Dairylea is encouraging people to “reconnect to their inner child” in a new campaign that sees it rename special packs.

‘We Dareylea You!’, created by agency ELVIS, sees cheese snacks renamed as ‘Dareylea’, with over 8 million packs rebranded to encourage families to get outside and get out of their comfort zone.

Patrick Bochet, marketing director of meals at Mondelēz, said: “This bold campaign encourages people to reconnect to their inner child in a fun and original way which feels perfectly in keeping with the Dairylea brand. We can’t wait to see how people respond to our dares.”

The campaign will includes OOH, social, radio, and in-store activity.


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