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Gillette ad shows dad teaching transgender son how to shave

Gillette ad shows dad teaching transgender son how to shave

FINANCIAL NEWS

Gillette ad shows dad teaching transgender son how to shave

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In its latest advertisement featuring a social message, Procter & Gamble’s Gillette brand features a transgender boy learning to shave from his father.

“Growing up, I was always trying to figure out what kind of man I want to become – and I’m still trying to figure out what kind of man I want to become… I always knew I was different,” says the teenager, who adds he’s glad to be at the point where he can shave.

The ad then depicts the teen repeating tips back to a supportive father just before his first shave.

The spot concludes with the message: “Whenever, wherever, however it happens – your first shave is special.”

The ad comes four months after P&G and Gillette ignited controversy with another spot that urged men to stand up to “toxic masculinity.”

P&G has gradually moved more into more ads with social messaging over the past five years in the wake of the runaway success of the 2014 #LikeAGirl campaign for its Always panty liners brand.

More: ‘Is this the best a man can get?’ Gillette issues #MeToo challenge to cut toxic behavior

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