After the tech blogs got ahold of leaked images of the upcoming Pixel 4, Google did something unexpected: The search giant went to social media to post real photos of the next generation smartphone months in advance of its expected release.
On Wednesday, Google dropped a rendering on Twitter with the caption, “Well, since there seems to be some interest, here you go! Wait ’til you see what ti can do. #Pixel4.”
The cleverly orchestrated post only shows the back side of the phone, but that’s enough to provide some detail about Google’s next move.
For one, the tech titan has redesigned the finish on the back of the phone. What was once a combination of glossy and matte or glass and metal finishes are replaced with a more uniform back panel.
The back looks to have a gloss, which means it could be made of premium glass.
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The fingerprint sensor that Pixels are known for is noticeably missing. That suggests it may be embedded in the front screen of the phone, or perhaps there are no fingerprint scanning capabilities at all, like Apple’s newest iPhones which uses 3D face authentication to unlock devices.
Google might also be putting rumors to rest about the phone lacking buttons. On the left side of the smartphone, there are two buttons. One of which could be the power button and the other is likely a volume toggle.
The Google “G” logo is located toward the bottom of the smartphone, just like previous generations. But what’s entirely new is the redesigned rear view camera. The square-shaped camera bump is bulkier than what customers are used to, which may not be a problem since consumers have gotten accustomed to several slight changes to traditional smartphone shapes over the years.
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Perhaps most noteworthy, the Pixel 4 seems to have two camera lenses, an LED flash and a microphone baked into the square. It also has what looks like a spectral sensor.
Typically, Google waits until its big unveiling event in October to show off its newest tech.
By officially announcing the phone ahead of its release, Google is generating hype on social media that could backfire. Generally, smartphone makers don’t comment on leaked images as it takes some of the excitement out of flashy in-depth reveals.
Also, Google could fall victim to the Osborne effect, which happens when customers curtail ordering a current or soon-to-be-obsolete device because of a company’s decision to announce a future gadget prematurely.
Follow Dalvin Brown on Twitter: @Dalvin_Brown.