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FINANCIAL NEWS hooks you up with help before the big date


When online dating shifts to the real world meet-up, it helps to be prepared – or in this case, perhaps, pre-paired.

Match is launching a service called “AskMatch” that helps people decide on where to go for a first date, what to wear and when to bring up tough subjects.

The service works by pairing members up with a dating coach they can briefly chat with over the phone and the relationship experts will talk you through your decisions free of charge.

“In this tech-driven world, Match is focused on getting our members into real-world relationships, and that starts with investing in our relationship with our members,” said Match CEO Hesam Hosseini.

The service can help daters navigate modern relationship building where “ghosting,” “orbiting” and “slow fade” tactics abound. 

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In case you were wondering, “ghosting” is breaking off a relationship by ceasing all communication without any apparent warning or justification. “Orbiting” is when the person who ghosted you continues to linger in your life by following you on social media or watching everything you post. 

The “slow fade” isn’t ghosting, but it’s not engagement, either. Instead of telling you they don’t want to see you again, the slow fader maintains infrequent communication for extended periods of time. 

The dating helper on the other end of the line can also serve as a sounding board if your friends keep giving you the same advice, or when you don’t have anyone to rant to about your dating life.

Rollout begins immediately May in New York City and as the summer progresses, AskMatch will expand to additional markets.

The program will be fully nationwide by 2020.

Follow Dalvin Brown on Twitter: @Dalvin_Brown.



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