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McDonald’s BTS Meal launching May 26 as part of celebrity menu collaboration

McDonald's BTS Meal launching May 26 as part of celebrity menu collaboration

DIGITAL MARKETING NEWS

McDonald’s BTS Meal launching May 26 as part of celebrity menu collaboration

K-pop superstars BTS teams up with McDonald’s for new celebrity mealK-pop superstars BTS are teaming up with McDonald’s for a spicy new celebrity meal.Staff video, USA TODAYThe latest superstars to team up with McDonald’s on a new celebrity meal: BTS.On Monday, the fast food giant announced it will launch the BTS Meal starting May 26 in the U.S. and 11 other countries. The meal will  be offered in nearly 50 countries during May and June.The chain had successfully launched similar limited-edition celebrity meals featuring musicians Travis Scott and J Balvin.The meal includes a 10-piece Chicken McNuggets, medium fries, a medium Coke – and, for the first time in the U.S. – Sweet Chili and Cajun dipping sauces. McDonald’s says the sauces are inspired by popular recipes from its restaurants in South Korea, where the boy band is from.”The band has great memories with McDonald’s,” said Big Hit Music, the record label of BTS, in a statement. “We’re excited about this collaboration and can’t wait to share the BTS Meal with the world.”Job openings surge. Why aren’t applications? Companies turn to aggressive hiring tacticsReady for ‘DogeDay’?: As Bitcoin tumbles, Dogecoin fans want to make ‘DogeDay’ happen on April 20Grammys 2021: BTS reveals they’re more eager to perform than to winBTS chats with USA TODAY’s Fatima Farha about the success of “Dynamite” and the group’s performance at Sunday’s Grammy Awards.USA TODAYThe meal will be available in the U.S. May 26 through June 20.Customers in the U.S. will be able to order the BTS Meal in restaurants and drive-thrus, through contactless mobile order in the McDonald’s app or through the chain’s delivery service, McDelivery.”We’re excited to bring customers even closer to their beloved band in a way only McDonald’s can – through our delicious food – when we introduce the BTS signature order on our menu next month,” said Morgan Flatley, chief marketing officer for McDonald’s USA, in a statement.Follow Brett Molina on Twitter: @brettmolina23.


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