Target is getting geared up for the popular back-to-school shopping season.
The Minneapolis-based chain announced Wednesday that it is expanding its uniform selection with the Cat & Jack kids line and launching the new “More Than Magic” tween girl brand with clothes, school supplies and more.
Target also will have new Back to College sections in more than 700 stores near college campuses.
“Whether you’re picking out crayons and glue sticks for your soon-to-be-kindergartener or decking out a dorm room with your college freshman, Target has everything you need to conquer your list, fast and on budget,” Jill Sando, Target’s senior vice president and general merchandise manager of apparel, accessories and home, said in a statement.
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More clothes and supplies
Target’s Cat & Jack brand, which launched in 2016, is adding dresses, sweaters, jumpers, shorts and polo shirts to its uniform line starting July 7. The items in the brand come with a one-year warranty as long as the receipt is kept.
Other retailers, including L.L. Bean, Lands’ End, Eddie Bauer and Nordstrom, also offer extended warranties of a year or more on most items.
The More Than Magic girls brand will be available in stores and online starting July 13.
Sando said Target brought together girls from across the country to get their feedback in developing the brand, which also includes beauty products.
“The end result is a brand new collection filled with personality at wallet-friendly prices moms and dads can feel good about,” Sando said.
Parents will be able to shop their child’s school supplies lists through its School List Assist. This year instead of searching for lists by a zip code, parents can search by school name.
Target says the service also works with in-store order pickup.
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Back to College
Target will have “shops within a shop” in new Back to College sections in more than 700 select stores near college campuses.
Shops in the sections will include bedding, bath and kitchen items and Target.com will have “360-degree shoppable dorm rooms.”
Three new small-format stores are scheduled to open by the fall. The locations are in East Lansing located near Michigan State University, in Seattle near the University of Washington and in Lexington near University of Kentucky.
Target’s top trends
Here’s what Target officials expect to be the most popular back-to-school items.
Animal Fever: Items including bento boxes, ice packs and water bottles will sport popular animals like unicorns, llamas and dinosaurs.
Bright and bold: There will be a large assortment of apparel, accessories and supplies in bright neon colors this season.
Products for the classroom: Storage and organization for teachers have been top sellers and this year Target has $3 translucent storage bins.
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