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Oreo Cookie Shake coming back to Applebee’s after Walker Hayes’ song goes viral on TikTok

Oreo Cookie Shake coming back to Applebee's after Walker Hayes' song goes viral on TikTok

DIGITAL MARKETING NEWS

Oreo Cookie Shake coming back to Applebee’s after Walker Hayes’ song goes viral on TikTok

A shoutout on a viral song has led Applebee’s to bring back this famous dessert — the Oreo Cookie Shake.Thanks to country singer Walker Hayes’ song “Fancy Like”, the restaurant brought back the menu item on Monday for a limited time. In light of the pandemic, Applebee’s cut many menu items as sales plummeted, milkshake included, according to CNN.Hayes’ mention of the dessert in the song gone viral on TikTok and other social media platforms led to the restaurant capitalizing on the buzz.”We fancy like Applebee’s on a date night, got that Bourbon Street steak with the Oreo shake,” Hayes sang in the song. The restaurant posted a video of workers at a Applebee’s dancing to the hit song and bringing out a steak and the $2.99 Oreo shake on TikTok .Restaurants including Applebee’s have had to change with the times after the COVID-19 pandemic altered how customers engage with dine-in establishments.In February, Dine Brands, the parent company of Applebee’s and IHOP, launched an online-only delivery restaurant Cosmic Wings where the food is prepared at Applebee’s locations. The meal, which features Cheeto-flavored wings and cheese bites, is delivered through the Uber Eats app that saw enormous growth after more people decided to have food delivered to their homes. Applebee’s’ President John Cywinski told CNN they had to be a part of the conversation once Hayes’ song became a hit.”We do have people singing it and dancing to it in our restaurants,” he said. “There’s a window of opportunity when you have a cultural phenomenon like ‘Fancy Like.”Hayes said him and his wife had done many date nights at Applebee’s before he wrote the lyrics, according to a press release from Applebee’s.“The response to Fancy Like, the dance and the fan love has been a dream come true – plus, Applebee’s even brought back their Oreo Cookie Shake! What’s better than that?” he said. ‘Help Wanted’ sign: Fast-food worker wages rose 10% as restaurants struggle to hire and retain workers, report says’Our habits have changed’: Delivery-only restaurant brands, some backed by chains such as Applebee’s and Chili’s, growingFollow reporter Asha Gilbert @Coastalasha. Email: agilbert@usatoday.com.


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