CINCINNATI — Pampers wants to make it easier for dads with small children by providing 5,000 changing tables for public restrooms across North America by 2021.
Pampers, owned by Cincinnati’s Procter & Gamble, said it’s time to fix changing table inequality. The revolution has already begun, the first 500 locations have already been identified and installation is expected to be completed over the coming weeks, P&G said.
Across the next two years, Pampers – in partnership with Koala Kare – will identify high-need public locations and provide baby changing tables for installation in the men’s restrooms, according to a statement from P&G.
Dads and babies visiting places such as parks and recreation centers, community centers and libraries in cities such as Cincinnati, Dallas, Philadelphia, Detroit, and many others across the U.S. and Canada, are in line to benefit from Pampers’ commitment.
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“We know that dads want to be able to bond with their children by taking them out and about, and that means the inevitable diaper-duty no matter where they are. In many instances today, instead of it being an easy, straightforward task it’s a moment that causes angst because the facilities needed are not always available,” said Andre Schulten, P&G’s Vice President and General Manager Baby Care North America.
Part of what grabbed P&G’s attention was a viral photo of Donte Palmer, with his child in his lap squatting to change his son’s diaper.
Since that post, Palmer has founded #SquatForChange, an organization committed to arming dads with the proper changing table resources they need to be hands-on with their children.