Rosé wine paired with Cheez-It White Cheddar crackers? Yes, in a box.

Rosé wine paired with Cheez-It White Cheddar crackers? Yes, in a box.

Mike Snider
USA TODAYPublished 12:00 AM EDT Jul 21, 2020Here’s a new way to rosé all day: a limited-edition Cheez-It and House Wine package.The special $29.99 box has a three-liter box of rosé – the equivalent of four 750-milliliter bottles – and about 20 servings of Cheez-It White Cheddar crackers. This combo-pack goes on sale 2 p.m. ET Thursday, ahead of National Wine and Cheese Day on Saturday, for $29.99 at It’s the second year Kellogg’s and Original House Wine of Walla Walla, Washington, have teamed up on a wine and cheese cracker package. Last year’s version, which paired traditional Cheez-Its with a red wine blend, sold out in minutes.Hand sanitizers: FDA further expands list of those to avoid due to methanol riskFace masks: Walmart, Lowe’s, Aldi, Target among retailers adding face coverings as requirementThis one matches the crisp rosé with the crispy crackers.“White Cheddar is a long-standing favorite of Cheez-It fans and what better match than light, refreshing rosé?” Cheez-It senior marketing director Jeff Delonis said in a statement. “Not only does it perfectly complement the cheesy goodness, it’s also the unofficial wine of summer!” Interest in rosé will likely make this year’s a quick seller, too.”We’ve seen rosé skyrocket in popularity over the past few years, especially during the warm summer season,” said Hal Landvoigt, winemaker for House Wine, in a statement. “For the second year of this partnership, we knew the pairing had to feature rosé as the perfect complement to the real-cheese flavor in Cheez-It White Cheddar.”For those who miss out on the special offer – and want to pair the cheese crackers with wine – Cheez-It has some suggestions: Extra Cheesy Cheez-Its with pinot grigio, Cheddar Jack Cheez-Its with cabernet sauvignon, and Cheez-It Duoz Sharp Cheddar/Parmesan with chardonnay.Those recommendations may come in handy, too, if you want to experiment with Cheez-Its and wine for National Wine and Cheese Day. That’s because your Cheez-It and House Wine package isn’t guaranteed for delivery by Saturday.Follow Mike Snider on Twitter: @MikeSnider.

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