It’s beginning to look a lot like…Christmas?
The holiday season is a few months away, but Walmart has put out its annual list of the toys kids say they want the most.
The 48 dolls, gizmos and games that might spark the loudest squeals when discovered under the tree include interactive items like a Build-A-Bear Workshop Stuffing Station Value Box and Xbox One S Forza game. The Barbie Dreamplane, Peppa Pig’s Magical Parade and hoverboards also made the cut.
“Our goal is to make it as easy as possible for parents to find the perfect toys for their children,” Anne Marie Kehoe, Walmart’s vice president of toys said in a statement. “And that’s especially true during the holidays.”
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The list is broken down into six categories: Famous Friends, Unboxing Toys, Interactive Toys, Outdoor Fun, Aspirational and Gaming. Here are the top five listed in each category:
- 6V Plush Simba (Walmart exclusive)
- Harry Potter Invisibility Cloak (Walmart exclusive)
- Paw Patrol Mighty Pups Super Paws Lookout Tower
- How to Train Your Hatching Dragon
- Imaginext DC Super Friends Transforming Batmobile RC
- LOL Surprise 2-N-1 Glamper
- LOL Surprise OMG Doll
- What’s in my Purse – Doll Purse (Walmart exclusive)
- Blume Doll
- Cheeki Puffs Surprise Pack
- Build-A-Bear Workshop Stuffing Station Value Box (Walmart exclusive)
- Juno the Baby Elephant
- NASCAR Adventure Force
- Banana Blast
- Blinger Diamond Kit
- 24V Real Tree UTV (Walmart exclusive)
- Hover-1 Hoverboard and Kart Combo (Walmart exclusive)
- Hover-1 Transport Scooter (Walmart exclusive)
- Adventure Force V-Twin Motorized Gatling Belt Dart Blaster (Walmart exclusive)
- Hover-1 Maverick Hoverboard (Walmart exclusive)
- Barbie Dreamplane
- Kindi Kids Doll
- Scruff-A-Luv My Real Rescue (Walmart exclusive)
- Barbie Sweets Bakery Playset
- Go Glam Nail Printer
- Chroma Keyboard
- HP Pavilion Gaming Laptop
- Kraken Grn 2019
- Nintendo Switch
In the $27-billion toy industry, Walmart ranks as one of the biggest sellers. Rival Toys R Us, which shuttered its last locations last June is going to be back on the scene this holiday season, but it won’t be the dominant retailer it once was. Tru Kids Brands, the parent company that now owns the Toys R Us brand, will open two stores in Houston and Paramus, New Jersey, before the end of this year.
The toy industry has been in transition as retailers try to keep up with customer tastes that have shifted away from dolls and action figures to gadgets and digital games in recent years. And toys may be more costly if a threatened 15% tariff on some China-made goods goes into effect in December.