— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission.Black Friday 2020 has yet to officially arrive but it hasn’t stopped major retailers from dropping their sales events early. Many, including Best Buy, The Home Depot, Walmart and Target, are hosting mega-savings events all month long. As one of the largest online furniture retailers around, Wayfair is another massive company that’s leaning into this year’s holiday shopping shift in a big way: It kicked off its first round of deals back on October 26.Need help finding products? Sign up for our weekly newsletter. It’s free and you can unsubscribe at any time.While that may seem early for some, Wayfair’s Vice President of Global Brand, Creative and Curated Merchandising Liza Lefkowski tells Reviewed that the company has been planning this year’s deals strategy for some time now. “We plan Black Friday all year,” she explains. “We are testing different things, trying to figure out what’s gonna be be most delightful to consumers. … We really wanted to give [them] something to get excited about.”Lefkowski says these early savings are also a good opportunity for the company to serve the nation’s growing demand for home goods in the wake of the COVID-19 pandemic. “We know people are trying to get more out of their homes and so they’re looking for this,” she says. “It’s very much in the context of what’s going on in our country, in the world. People are looking for new ways to use their house, [from] bread-making to building a game room. [It’s] very of the moment and we want to be there with a great deal.” The company has certainly come through on its goal: Its second wave of exclusive savings, which dropped today, November 13, features discounts of up to 80% on all kinds of nest-worthy items, including living room furniture, bedroom furniture, GE appliances, accent pillows and décor and much, much more. These savings will run through Wednesday, November 25, with even more markdowns set to drop thereafter. While the retailer will showcase different kinds of discounts throughout the month, Lefkowski says there’s no need to hold out on your purchases in fear of missing out on a better deal. “[You] don’t need to wait,” she assures. “We have deals on thousands and thousands of goods and we feel very good about the inventory position against those deals. … There’s really no need to hold back. The event has started.” As for whether the early savings strategy will continue for future Black Fridays to come, the Wayfair executive says she fully expects the holiday shopping event to move forward with its path of evolution. “You’re not going to see the Black Friday of 10 years ago, where people are lining up at 3 o’clock in the morning,” she predicts. “There’s just no need for it.” Below, find the best Wayfair Black Friday 2020 deals on bedding, office furniture, TV stands and more. The product experts at Reviewed have all your shopping needs covered. Follow Reviewed on Facebook, Twitter, and Instagram for the latest deals, reviews, and more.Prices were accurate at the time this article was published but may change over time.