Dressing “udderly crazy” can get you free food Tuesday.
Tuesday is Chick-fil-A’s 15th annual Cow Appreciation Day, which the chicken chain describes as its largest single-day customer appreciation event and a day to celebrate the company’s “Eat Mor Chikin” cows.
For sporting cow spots, waving a cow bell or dressing like a cow, customers will be rewarded with free food at Chick-fil-A restaurants nationwide. The giveaway is from the time restaurants open through 7 p.m. July 9.
Best known for its chicken sandwiches, America’s favorite fast-food chain has featured cows in its advertising for the last 24 years. The running joke is the cows are plugging Chick-fil-A as a way of preserving their own lives because customers will eat more chicken and less beef.
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According to company estimates, 1.95 million people participated in last year’s event.
And you don’t have to dress from “head-to-hoof” to get the freebie Tuesday, cow accessories including hats and masks also count.
Children get a free kid’s meal for dressing up and cow-clad adults have the choice of nearly every entree on the Chick-fil-A menu except for salads.
For locations serving breakfast, options include the Egg White Grill, Chicken, Egg and Cheese Bagel and Chick-n-Minis.
For lunch and dinner, choose from the classic Chick-fil-A Chicken Sandwich, Chicken Deluxe Sandwich, Grilled Chicken Cool Wrap, other sandwiches, Chick-n-Strips and nuggets.
Learn more about the giveaway and find inspiration for costumes at www.cowappreciationday.com.
Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko