Dallas Cowboys Cheerleaders Make History by Forming Union

The Dallas Cowboys Cheerleaders have achieved a groundbreaking milestone by officially forming a union, becoming the first professional cheerleading squad in the U.S. to do so since a previous attempt by the Buffalo Bills’ Buffalo Jills in the 1990s.

Union Recognition and Next Steps

The Dallas Cowboys organization has recognized the cheerleaders’ new bargaining unit, as confirmed by a joint press release from both the team and the Dallas Cowboys Cheerleaders Association. This union recognition followed productive discussions between the two parties, setting the stage for future negotiations.

As the cheerleaders plan for their next steps, the focus will shift to negotiating a formal contract. Currently, the squad comprises 36 enthusiastic members, although the exact number represented by the union is yet to be determined. The collaborative release highlighted the respect and value that the Cowboys organization places on its cheerleaders, recognizing their talent and commitment.

Impact of Media Attention

The union's formation comes on the heels of increased visibility from the Netflix series “America’s Sweethearts,” which chronicles the cheerleaders' experiences on and off the field. This show has significantly raised awareness, contributing to a remarkable pay increase for the cheerleaders. Reports indicate that some veteran performers could earn upwards of $75 per hour starting in the 2025 season, a 400% increase from previous compensation levels.

It's worth noting that prior to this increase, a former cheerleader had filed a lawsuit against the team, claiming she was paid less than the minimum wage. The situation led to a settlement, showcasing ongoing issues of fair compensation in cheerleading.

Historical Context

The legacy of the Dallas Cowboys Cheerleaders stretches back to their inception in 1961; however, they did not officially turn professional until the early 1970s. Under the direction of Cowboys President Tex Schramm and choreographer Texie Waterman, the squad adopted their iconic star-spangled uniforms, which remain a hallmark of their image today.

During the 1990s, when the Cowboys were experiencing immense popularity, cheerleaders reportedly earned as little as $15 per game, which now feels outdated in contrast to their new pay structure. This history underscores the significant transformation the cheerleading squad has undergone over the years.

The recent establishment of a union could pave the way for improved working conditions and better representation for cheerleaders in professional sports. As they embark on this new chapter, the Dallas Cowboys Cheerleaders set a precedent that could influence cheerleading squads across the country.