Toyota Motor Asia Unveils 'Move Your World Beat' Music Initiative
A new music project by Toyota Motor Asia combines diverse cultural influences from rising artists across Asia.
Celebrating Diverse Musical Heritage
Toyota Motor Asia has officially launched a vibrant new music initiative called "Move Your World Beat." This program, unveiled on October 23, 2026, aims to showcase the artistic talents of seven emerging musicians from six different countries across Asia.
Collaboration and Originality
Centrally featured in this project is the captivating original song titled "New Day Rising." This track beautifully integrates traditional instruments representative of various Asian cultures with the everyday sounds emitted by Toyota vehicles, creating a truly unique soundscape. The song is part of a larger compilation, the debut album named "Move Your World Beat Volume 1," which encapsulates the essence of the initiative.
Meet the Talented Artists
- Natasha Noorani: Fuses South Asian musical styles with modern electronic pop rhythms.
- Belle Sisoski: Integrates traditional instruments from Southeast Asia into her innovative contemporary music.
- Shye: A solo artist from Singapore, Shye writes, produces, and engineers her work, developing a sound that is distinctly her own.
- Valentina Ploy: With a mix of Thai and Italian roots, she brings raw and heartfelt authenticity to her music.
- 2pillz: Known for genre-blending, this artist challenges the norms of music production.
- Ben&Ben: The popular Filipino acoustic duo, comprised of twins Miguel and Paolo Benjamin, showcases their folk-pop melodies.
A Vision for Asian Music
Representing a diverse array of backgrounds including Pakistan, Vietnam, Malaysia, the Philippines, Singapore, and Thailand, these artists bring together a splendid range of musical genres, from folk-pop and R&B to electronic and dream-pop.
Jaja Ishibashi, General Manager at Toyota Motor Asia, expressed the initiative’s ambition: “We aim to foster the growth of Asian musicians while supporting their communities. By uniting artists from different cultures, we aspire to expand the boundaries of Asian music, inspiring individuals to connect and explore what can be achieved collectively.”